Instead of
Fast fashion Buy better, wear longer
Why switch
Healthier
Cheap synthetic clothes shed microfibres and can carry dye and finishing chemicals; loved, well-washed garments shed far less.
Greener
The industry is roughly 10% of global emissions; doubling how long clothes are worn roughly halves their footprint.
The impact
You, per year 25 kg CO₂
All of the world 203 billion kg CO₂ skipped / year
If everyone across the world switched, every year that’s:
- 203 billion kg CO₂
Reduce, reuse, recycle
Reduce
Buy fewer, better pieces — and wear what you already own more.
Reuse
Second-hand, swaps and repairs keep clothes in play for years.
Recycle
Donate or resell wearable items; textile-bank the rest, never bin them.